Patients in Service Design

In this Autumn’s edition of In View, a founder of live|work Ben Reason talks about the importance of Service Thinking for innovation in healthcare. The report focuses on patient-centered innovation.

The term 'Service Thinking' is described as a new way of thinking about services that starts with the individual not the organisation. A perspective that changes the way we look at the world.

"We need to support people to lead healthy lives, stay out of hospital and feel good. That requires a shift from traditional product thinking – treat the patient when they become ill; to service thinking – support the patient’s health and wellbeing."

I am eager to read more on this phrase 'Service Thinking' . I am still unraveling 'Design Thinking'...