Introducing Ethnography

Today I spent the morning introducing the first year product and media designers to Ethnography.We sent them off on a 'quick and dirty' task for thirty minutes to take a photograph or make a sketch of an observation.

The key focus of today was the notion that observation sharpens our minds and lets us see what is happening; but it is the interpretation of the insight that is most important!

This exercise was designed to encourage the students to be 'visual listeners' and think critically. The students have to produce a photograph and insight over the weekend; the best one will be posted on this blog!