Lunchtime with insights

Our class spent today with ethnographer Alan Munro. The master of design and master of ethnography students all brought in some lunch time food to represent our home country. It was definitely a new experience for everyone. We had american peanut and jelly sandwiches, korean noodles, scottish irn bru, italian tiramisu...

The focus of today was learning how to use personas and scenarios to gain user insight.

Alan was really interested in the ethnographic work I carried out in Amsterdam, it was great to share my insights with a professional ethnographer. In groups we focused on creating personas for travellers. I focused on the categories I devised whilst exploring narrow casting in Amsterdam Centraal.