The Wow Factor

"Drawing on his background in Whitehall and local government, the chair of Design Council, Sir Michael Bichard, tells Jane Dudman that well designed public services can tackle some of society's most intractable problems."

He wants the public sector to use the power of design to drive innovation. This article highlights that designers bring value through their ability to visualise and to produce new answers to difficult questions.

It is so exciting to see public service design being discussed in the media. I must agree with the author that putting the wow factor into public services is going to keep us busy for a long time! I believe recognition is the first step so we will get there...:)