Design strategy? Making the right decisions.Now

Where do new ideas come from? This film is about design strategists and how they identify the right ideas. It was produced by the global innovation consultancy Continuum. I am a little late in getting round to watching this...it has been a hit with service designers and design strategists.

"Trying to come up with something you can't think of today but tomorrow it will be obvious."

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more about "Resonance on Vimeo", posted with vodpod