A valued view

The latest advert from Aviva is worth a watch.  Norwich Union's name change is generating some strong opinions so without concentrating on the adverts purpose and marketing strategy I want to highlight the following words of wisdom...

[youtube=http://www.youtube.com/watch?v=rXmvhy9tn7U]

• I am not a customer reference number
• I am not a target market
• Always remember who's money it is
• Take me seriously
• Don't clutter your language with corporate jargon
• Don't treat me like an idiot
• Remember me
• Just recognise me

This is what everybody wants when using a service. This is what those providing a service need to truly understand.