Mobile Education
[youtube=http://uk.youtube.com/watch?v=0bh3HP51rJs] This latest ad from IDEA highlights the power of mobile telephony to address the socially relevant theme of education.
The thought-provoking ad campaign has Abhishek Bachchan playing the head of an educational institution. When challenged by the traditional, physically bound classroom methodology that prevents reaching out to many more who are in need of education, he uses mobile telephony to overcome the barrier. Brilliant concept and brilliant execution!