Mobile services
95% of mobile users would use more data services is setup was easier. "Two-thirds of mobile users find phone setup as frustrating as changing bank accounts..."
"Basic services such as email (46%), Internet browsing (40%), instant messaging (30%) and picture messaging (29%) are among the top applications and services that people find don’t always work when they first switch on their phone. As a result, 61% have stopped using mobile applications because they cannot solve problems with them."