Service Design at Oxford

Designing for Services in Science and Technology-Based Enterprises was an interdisciplinary research project initiated by Saïd Business School (SBS) at the University of Oxford. This one-year study (2006-2007) explored how academics, service designers, and science and technology entrepreneurs understand the designing of services in science and technology-based enterprises. The excellent project site is now live. Lots of interesting paper titles here...

Watch the video. What is distinctive about the ways professional service designers go about designing or redesigning services?

Although I wanted it to move a little faster they are addressing a very relevant question! What do you think?